Screen capture of real analytics results.

This is what Google has to say about their product (source: http://www.google.com/analytics/)

Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.

I use analytics to determine visitor browsing patterns on all of the sites I create. The reports help me understand which pages draw in the most traffic. Also, I can see what site referred that traffic (i.e. Search Engine, Facebook, Twitter). So, instead of wondering if people are visiting my pages, I can see actual data that not only shows the basic information, but also lets me see where in the world my visitors reside, what operating system they run, which browser they used, and so much more.

Ask your web designer or web host about Google Analytics. It is provided 100% free of charge to anyone with a Google account (which is also free). You’ll want to be sure to have the scripting solution installed and available on all of your site’s pages. You will be better informed about many facets of your site’s traffic flow as a result! To see all of the features visit http://www.google.com/analytics/features.html.

I look up all local businesses online everyday.  It kind of makes sense because I work and live online.  I let my fingers do the walking… on my keyboard.  Or phone.  Either way I get my numbers and connections via the digital route.  Google, Yahoo, [insert your search engine here] would not profit so heavily if I were the only phonebook mass murderer.  Smart business people with a brand to sell make sure their image has an online presence.

At any rate, by a process known as deduction, I’m going to deduce that some of you have a Hubert stuck somewhere in the recesses of your home or office.  Hey, don’t act so innocent like you’ve done nothing wrong and have nothing to hide!  I’ve got time if you want to go check and see if he (or she) is still alive.  Go ahead, I’ll wait….

Aha!  We’ve caught another phonebook killer red-handed!