The easiest way to accomplish your video needs is to simply embed them onto your existing website. This can be accomplished in many different ways (e.g. ) but essentially you will need to make sure your site can playback the video. Adobe Flash offers the ability to easily embed your existing movies into playable files once uploaded to your server. Most reputable web design companies will have that (or similar) software to help you with your conversion and code needs.

The previous solution is fine if you want to embed the occasional movie onto some static web pages. However, if you really want to gain a cult following, you’re going to want to go with option #2. This will allow you to do the most important thing you can for your site: produce regular content. Why? First, search engines love quality content! The more meaningful content you have online the higher up you will travel in the Google search rankings. Let that sink in. There’s more to it than that, but essentially, this tip is provided via Google’ Webmsater Tools Help page (http://www.google.com/support/webmasters/). Second, you will become to foster a sense of community as your site gains members or subscribers. This will allow you at a later point to leverage your site for profitable means, be it eCommerce, affiliate advertising, etc.

So there’s my $0.02 on adding rich multimedia to your website. Contact me or leave a comment below if you’d like to learn more adding flash animations, video, and photos to your site. We like to help!

Screen capture of real analytics results.

This is what Google has to say about their product (source: http://www.google.com/analytics/)

Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.

I use analytics to determine visitor browsing patterns on all of the sites I create. The reports help me understand which pages draw in the most traffic. Also, I can see what site referred that traffic (i.e. Search Engine, Facebook, Twitter). So, instead of wondering if people are visiting my pages, I can see actual data that not only shows the basic information, but also lets me see where in the world my visitors reside, what operating system they run, which browser they used, and so much more.

Ask your web designer or web host about Google Analytics. It is provided 100% free of charge to anyone with a Google account (which is also free). You’ll want to be sure to have the scripting solution installed and available on all of your site’s pages. You will be better informed about many facets of your site’s traffic flow as a result! To see all of the features visit http://www.google.com/analytics/features.html.