Greenstar Concepts

Greenstar Concepts is a landscaping and tree pruning company based out of Boynton Beach, Florida. The owner of the company, Brian Hopper, contacted us recently to create a new website for his new venture. We jumped at the opportunity to create a custom themed site perfectly suited for environmental content.


Here’s a brief bio about Greenstar Concepts:

Greenstar Concepts takes a different approach to landscape and tree care.
Fundamental company principals include selecting the right plant and tree for the right environment, designing for lower maintenance and working with Mother Nature instead of against it. By doing this, we all will reduce fertilizer and pesticide use and decrease our impact on the earth.

We realize that landscaping is like art, everyone has different preferences and beauty is in the eye of the beholder. If you need a consultant to give you a yard with an expansive thick lawn, a bunch of exotic palms and boxed-off formal hedges then you are probably looking in the wrong place. No offense intended, that just isn’t what we provide. Greenstar Concepts specializes in canopy trees and native shrubs that require minimal trimming.

To design and build the site we started by looking at pre-built templates. Brian narrowed his decision to an environmentally friendly theme from Theme Forest. I purchased the template and began work on modifying and designing the site. I’ve found that I can save a huge amount of time by purchasing pre-designed shells like this one. Of course, I take care not to claim design credit on the site, because plagiary is not cool.

Brian also wanted a custom logo design that complimented his company’s image. We described the logo design in a previous post (Greenstar Concepts Logo). By combining the color elements of the site design into the logo the two blended together seamlessly.

We published the site after going through several change requests. Changes are expected when designing a site so we made sure to follow up with the requests in a timely manner. By having the site setup in a special clients-only preview area of our site we were able to instantly share the updates with Brian. We actually had several long phone conversations where we updated the site as he watched. This method of updating and interaction with the client greatly speeds up the entire process.

The next step was to submit the site to search engines. This process is more formerly known as Search Engine Optimization (SEO). Basically, we tell Google about the site, and provide the technical details in order for them to analyze the domain. We also added the site to our Google Analytics (see our post on Google Analytics) account so we could monitor visitor traffic patterns. We also submitted the site to several social networking sites (i.e. Facebook, Twitter, StumbleUpon, Digg).

Finally, Brian sent us a kind testimonial that we added to our site. Testimonials provide excellent customer feedback and give potential clients an idea as to how we treat our existing clients. Visit our testimonials page to see what he had to say.

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