Google Analytics

Google Analytics is a powerful tool for webmasters and website owners that provides detailed information about visitor traffic. Details such as visitor demographics, referral rankings, and daily traffics statistics are always on hand. Site owners would be wise to use the daily reports to better understand their audience and website pages.

Screen capture of real analytics results.

This is what Google has to say about their product (source: http://www.google.com/analytics/)

Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.

I use analytics to determine visitor browsing patterns on all of the sites I create. The reports help me understand which pages draw in the most traffic. Also, I can see what site referred that traffic (i.e. Search Engine, Facebook, Twitter). So, instead of wondering if people are visiting my pages, I can see actual data that not only shows the basic information, but also lets me see where in the world my visitors reside, what operating system they run, which browser they used, and so much more.

Ask your web designer or web host about Google Analytics. It is provided 100% free of charge to anyone with a Google account (which is also free). You’ll want to be sure to have the scripting solution installed and available on all of your site’s pages. You will be better informed about many facets of your site’s traffic flow as a result! To see all of the features visit http://www.google.com/analytics/features.html.

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